Serena & Lily’s new home in Winnetka is ready for guests
Winnetka’s Hubbard Woods Business District has a new bright spot
Serena & Lily has finished its transformation of the former home to Jos. A. Bank at 1070 Gage St., and the white-bricked store will open to the public Saturday, June 18.
The San Francisco-based retailer offers home furnishings and decor with a coastal flair and has outfitted the store with model kitchens, bedrooms, living areas and even outdoor spaces.
Kirsty Williams, the company’s chief design officer, and Allyson McGrath, senior vice president design job, led guests on a tour the store on Thursday, June 16, ahead of its opening.
“We wanted to create a place where the community can experience (Serena & Lily),” Williams said during the tour.
The site, 1070 Gage, has been vacant since 2020. Prior to Jos. A. Bank, a branch of BMO Harris Bank occupied the space.
Winnetka officials approved Serena & Lily’s plans to reimagine the 4,500-square-foot property in February.
“We’re very excited to have found a home in Winnetka’s Hubbard Woods design community,” said Lori
Greeley, chief executive officer, in a press release, adding, “With unmatched lakefront views and diverse
architectural styles, the North Shore is a design enthusiast’s haven, and we look forward to sharing inspiration for enticing spaces with our neighbors.”
The business began in Mill Valley, California, in 2003 as a wholesale provider of home goods, specializing in nursery furnishings. It opened its first storefront about seven years later. The Winnetka location is Serena & Lily’s 16th design shop and second in Illinois, joining the location in Chicago’s Old Town neighborhood (853 W. Armitage Ave.)
According to its website, Serena & Lily style is “casual and coastal, relaxed yet refined. Our designs blend classic influences with modern lines; eclectic inspiration with great American style.”
The Winnetka Design Shop will be open from 10 a.m.-6 p.m. Monday-Saturday and noon to 5 p.m. on Sunday. Guests can also make an appointment by calling (847) 999-3878 or emailing firstname.lastname@example.org.
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Joe Coughlin is a co-founder and the editor in chief of The Record. He leads investigative reporting and reports on anything else needed. Joe has been recognized for his investigative reporting and sports reporting, feature writing and photojournalism. Follow Joe on Twitter @joec2319